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  • Wood as a raw material
    • Forest resources in general
    • Wood species and their characteristics
    • Raw material procurement
    • Quality of sawn log
    • Sawmills’ by-products as a raw material
    • Test your skills
  • Log procurement
    • Log procurement in general
    • Cross cutting
    • Raw material for pulp mills
    • Raw material logistic from the forest to factories
    • Test your skills
  • Sawn timber manufacturing
    • Mill’s production planning
    • Log sorting and measuring
    • Debarking
    • The sawing process
    • Blade technology
    • Dimension sorting
    • Stick-stacking and drying
    • Heating plants
    • Timber grading after kilning
    • Packaging, storage and marking of sawn timber
    • Sawmill process automation
    • Sawline measurements
    • Quality grading systems at the sawmill
  • Quality grading and strength grading
    • Difference between quality and strength grading
    • Visual grading of sawn timber
    • Sawn timber grades
    • Definitions and measuring methods to assess the sawn timber grade
    • Photographic examples of sawn timber features and qualities
    • Strength grading for structural timber
    • Test your skills
  • Quality control and certification
    • Differences between internal and external quality control
    • What does certification mean?
    • Internal quality control at the sawmill
    • Test screening of chips, defining the volume and grade
    • Test your skills
  • Maintenance
    • Organizing maintenance
    • Electrical and mechanical maintenance
    • Condition monitoring
    • Test your skills
  • Occupational safety at the sawmill
    • Safety in the sawmill industry
    • Fire safety at sawmills
    • Test your skills
  • Marketing and sales
    • Marketing and sales concepts
    • Sales channels
    • End uses for sawn goods
    • Differences between the customers in Finland
    • Differences between other markets
    • How to plan sales and production?
    • Sawn timber logistics
    • Main parameters for business
    • Sales and marketing argumentation
    • Test your skills
  • Using information systems
    • How to exploit information systems in sawmill industry?
    • Data usage in wood procurement, production and sales
    • Process control systems as a part of information systems
    • Test your skills
  • Further processed timber
    • Further processed goods – production and sales
    • Planed goods
    • FInger jointing
    • Glulam beams, I Beams and other applications
    • CLT and glulam boards
    • Thermally modified timber
    • Impregnated timber
    • Test your skills
  • The role of sawmilling in the shaping of modern Finland
    • Sawmill industry in Finland in the 17th and 18th centuries
    • Sawmill industry at 18th century
    • Impacts to the development of Finnish society
  • Sawmill industry today
    • Structure of sawmilling
    • Sawn timber – ecological material
    • Forest ownership
    • The utilization of wood
    • The sawmilling industry as an energy producer
    • Sawmills in the national economy
    • Exports of sawn timber and the domestic markets
    • Turnover and costs
    • Test your skills
  • Future challenges
    • Future of forest industries
    • The sawmilling industry’s latest development
    • Need for knowledge in sawmill industry
    • Test your skills
  • Future vision
    • Future and structural changes of forest industries
    • Product development
    • Market outlook for sawn timber
    • Positive vision
    • Test your skills
  • Videos
You are here: Home / Marketing and sales
Edellinen - Test your skills
Seuraava - Marketing and sales concepts

Marketing and sales

Sawn timber is one of the most important export goods in Finland. Alongside of exports, the domestic market is also important.

Marketing and sales are essential parts of sawmilling business. In this part we will shall run through various aspects of sawn based goods’ business, covering the end uses, sales and marketing related topics, different market areas and logistics.

Finnish sawn timber is an export product, but the domestic market is also important.
© Versowood Oy/Osmo Puuperä
Edellinen - Test your skills
Seuraava - Marketing and sales concepts

AVAINKÄSITTEET
Markkinointi ja myynti ● Sahatavaran käyttökohteet ● Markkina-alueet ● Myyntitavat ● Myyntikanavat ● Sopimukset ● Logistiikka ● Toimitussopimukset ● Reklamaatiot ● Argumentit puun puolesta

Marketing and sales

  • Marketing and sales concepts
  • Sales channels
  • End uses for sawn goods
  • Differences between the customers in Finland
  • Differences between other markets
  • How to plan sales and production?
  • Sawn timber logistics
  • Main parameters for business
  • Sales and marketing argumentation
  • Test your skills

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